Instagram started a worldwide social media frenzy in 2010, however the popularity in Israel has only recently taken off. The media scene in Israel is dominated by Facebook and it would seem that Twitter has had a hard time penetrating the market. Only with the acquisition of Instagram by Facebook did the Instagram boom happen in Israel.
Now, Instagram grows from strength to strength with tourists and locals alike using it as a tool for photographic footprints. Instagram is changing how the world views Israel, with Tel Aviv fashionistas and story tellers updating us on their day to day experiences, Tourists uploading their view from their bathroom in their Tel Aviv suites to the hazy nights out in Florentine.